WHAT DO YOU NEED TO ASK BEFORE ONBOARDING A TRADEMARK ATTORNEY?

A trademark lawyer is a must-have for any company that plans to expand its profit-making projects. In other words, a trademark attorney in Texas is essential to the success of a company, regardless of the industry. Having said that, a cookie-cutter trademark lawyer will not cut it. Thus, it is essential to find a competent trademark attorney for the job, which is easier said than done.
Many questions arise when making a decision about a trademark lawyer’s expertise, experience, and methods of evaluating his work strategy. Because of the responsibility that a trademark lawyer has to take while representing a concern, these questions are the most important. To get the best advice, here are some of the key questions you should ask your trademark attorney in Texas before hiring. Based on the answers to these questions, you can make your mind to whether work with them or not.

What Is Your Experience?
Having an excellent academic record is a big plus. But there is no substitute for the experience when it comes to selecting a trademark attorney in Mesquite. Sometimes, being older doesn’t necessarily mean you are better. So do not make the mistake of hiring an old attorney assuming they might have a lot of experience by their side.
How Do You Engage In Trademark Docketing?
Some attorneys may not offer trademark docketing. This means that you’re on your own once your trademark application has been filed. You might not know about a trademark office issue until it is too late. Consequently, your trademark application may be canceled or abandoned. A good trademark attorney will have an automated docketing system that monitors events and alerts them so they can promptly respond.
What Is The Trademark Registration Process?
This is another important question you should ask a trademark attorney. Before you hire a trademark attorney in Texas, they should be able to explain the entire trademark registration process. It is essential to understand how the lawyer will handle your trademark registration. Apart from that, they should be able to show you which databases they use to evaluate the availability of your trademark. Apart from this, your attorney must have the necessary expertise to inform you about the cost of registering a trademark and other fees.
What Is The Cost Of Trademark Registration?
The trademark filing fee varies depending on which type of application you submit and how many classes you wish to register your mark. Depending on your preference, you can also hire someone to do trademark searches and prepare your application, unless you prefer the DIY approach. You should be aware of the fees and whether they are hourly or flat-rate. Additional legal fees may apply if you use a local or trademark attorney for assistance with office actions.

  1. What Do You Know About Marketing Strategies And Internet Advertising?
    When hiring a trademark attorney in Mesquite, make sure he/she is well-versed in Internet marketing and other advertising-related issues. A lawyer should have a good understanding of the back-and-forth relationship between trademarks and marketing domains. A trademark lawyer offers honest advice on how to protect and select the brand name of a company. Sometimes, a trademark lawyer will advise his clients to choose a brand-new name and start from scratch. These lawyers can provide strategies for what to file and how to do it efficiently and effectively.
  2. How Can You Manage The Timeline?
    It is important to understand your attorney’s policies regarding filing deadlines, responding in office actions, and so forth. You should also know how frequently and how often your attorney will keep you informed. Apart from that, you can request updates more often or less frequently depending on the policies of the company. The entire trademark process can take anywhere from 6-12 months. It is up to you to decide whether you would like the whole thing or just the notification of major changes.
  3. Which Databases Are You Using?
    When searching for trademarks, a reputable trademark lawyer will not use any free databases. When it comes to performing comprehensive searches or assessments, free databases lack functionality. You can find out whether a trademark has been used before, if it is not functional enough to assess phonetics or if there is a visual similarity between trademarks from other countries by using government databases. For an additional fee, there are trademark attorneys who will expand the scope of their search Texas estate planning lawyer.
  4. When Is It Possible To Start?
    It is crucial to file a trademark application and start the process. If an attorney says they cannot begin within a few weeks or even months of when you inquire, you might want to look elsewhere. An organized attorney will have the systems and staff in place so that the process is seamless and doesn’t create a backlog.
    Final Thoughts
    The trademark attorneys are peppered everywhere in Texas. You need to pick the best of the lot to optimize your business. Rest assured; asking the questions listed above will help you accomplish this objective in a breeze.